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“Zapravo, što je najsmješnije, Splitska banka je prije koju godinu lansirala reklamu gdje zaposlenici plešu po stolovima. Promet im se povećao. Zanimljivo, možda je u tome stvar.”

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By: W::S

W::S — Mon, 23 Jun 2008 17:22:10 +0000

Dobro, više manje Vam je jasan prvi dio istraživanja i fakat ste napisali dobar post s obzirom na gornje usporedbe, ali mišljenje koje dajete je vezano uz usku populaciju ljudi koja gleda TV, a koja je vjerojatno i najbučnija. Pogotovo na Internetu. A vjerojatno najmanje koristi Coratia Osiguranje. Zato niste uspješno predvidjeli zašto je reklama sa seksipilnom Milom i Pervanom (poznatim u svakom kutku lijepe naše) više efektnija nego onakva koja bi Vama bila intrigantnija. Ne znam da li je prije te reklame rađeno istraživanje tržišta, ali imam osjećaj da je! Reklama mi je jako proračunata za hrvatsko tržište.

Å to se tiče prepoznavanja o istraživanju za W::S – to je ok, ali to je zato što ste to pročitali negdje, a ne sami zaključili. Ali neka, što se nas tiče, sada kada je završilo nema potrebe da se skriva. No, sada slijedi drugi dio istraživanja.

Drugi dio istraživanja treba dati neke odgovore koje vidim da si i sam pretpostavio – “Zapravo, što je najsmješnije, Splitska banka je prije koju godinu lansirala reklamu gdje zaposlenici plešu po stolovima. Promet im se povećao. Zanimljivo, možda je u tome stvar.”