Privlačenje pozornosti na novu web stranicu

Privlačenje pozornosti na novu web stranicu

Pri samom otvaranju stranice, mnogi se web masteri očekuju instantan odaziv korisnika na njihove web stranice. Pogotovo je ovo slučaj s mlađim generacijama (o čemu sam već pisao) koje su toliko nadobudne da čak misle kako cijeli internet zapravo samo čeka njihov dolazak. Zapravo, istina je potpuno drugačija. Nikoga nije briga za vas niti za vašu ideju. Samo pisanje sadržaja nije dovoljno, samo pojavljivanje na internetu nije dovoljno! Morate učiniti više od toga.

Zapravo, početak je i najvažnija stvar! Vaš početak će utjecati na budućnost vaše web stranice. Ukoliko vam stranica ne bude posjećena, izgubit ćete želju za nastavljanjem rada na web stranici. Ukoliko to niste doživjeli, nemate ni najmanju pomisao kako je to kada stotine i tisuće ljudi iščekuje vaš novi post ili dolazak doma kako bi koristili vaš novi web servis.

Postavite mamac

Prvo je postavljanje već gotovog dizajna i koda. Barem onog djela dizajna i koda s kojim želite početi. Nemojte ni u kojem slučaju zvati ljude na site dok niste gotovi s ovim korakom! Ne smijete žuriti pod nikojim slučajem! Ovo je jako važno, tek nakon što sredite cijelu podlogu krenite sa sadržajem.

A kad kažem sadržaj, mislim na kvalitetan sadržaj. Ekipa koja će prva doći na vaš site je i ekipa koja će najviše doprinjeti pri stvaranju publiciteta. Zato napišite pet do deset članaka prije nego što službeno startate sa stranicom.

Kvalitetan sadržaj podrazumjeva dobro napisan članak ili još neviđeni servis. Želite imati sadržaj ili uslugu koju još nitko nije vidio, a svidjet će se vašoj ciljanoj publici.

E da, kad smo već kod ciljane publike, imajte ju! To ne podrazumjeva svaku rođenu osobu na ovom planetu! Ne smijete odrediti preširoku ciljanu publiku jer nećete moći do nje doprijeti. Također ne želite ni preusko odabranu ciljanju publiku jer ćete privući premalo posjetitelja što vas vodi na slučaj opisan u drugom poglavlju. Recimo, meni su ciljana publika blogeri, web masteri, dizajneri, freelanceri i svi oni koje zanima web industrija. Ciljana publika su svi oni koje će zanimati ono što vi pišete te će se vraćati na vašu stranicu.

Namamite žrtvu

Nakon što ste odabrali svoju žrtvu (ciljanu publiku) te postavili mamac, vrijeme je da ih namamite na stranicu. Odite na forume gdje se okuplja vaša ciljana publika i postavite vijest. Ukoliko želite biti lukaviji, što će vam se isplatiti, obilazite forume i odgovarajte na pitanja linkajući na relevantne članke sa vaše stranice (ali i ostalih, ipak ne želite da vas optuže za spam). O tome kako funkcionira ovaj lukav način širenja vijesti sam već pisao u članku o crosslinkingu.

Osim foruma, možete i mailati vijest o web stranici, no opet pazite da ovo ne preraste u spam. Također, budite malo bolji od “posjeti ovu stranicu:”. Recite kako ste došli do maila, da vam je žao kako ometate te kako samo želite obavjestiti vašu žrtvu o svojoj novoj web stranici. Također recite kako je ta stranica tu kako biste mogli pomoći osobi kojoj šaljete e-mail. Također im napomenite kako vas smiju flejmati jer im spammate sadučić.

Tu su još društveni servisi, tuđi blogovi i siteovi, komentari postova, gaming serveri (iako ovo pali većinom samo za gaming siteove). Ukoliko imate koju paru više, probajte i preko PPC kampanja. Važno je samo namamiti osobe da vide vaš site. Ukoliko im se svidi, a trebao bi se ukoliko ste dobro učinili prvi korak, oni bi se trebali vraćati.

Pretvorite posjetioca u redovitog posjetioca

Ukoliko ste napravili prvi i drugi korak ispravno, ovaj treći bi trebao biti lagan. Sad kada imate posjetioca natjerajte ga da ostane. Imate dobre članke, imate dobru uslugu, imate dobar site, a sada samo morate osigurati sve potrebno za održavanje korisnika.

Kao prvo, napravite RSS. Ukoliko podučite vaše korisnike o RSS-u te im pružite jasno vidljive RSS ikone, imate ćete redovite posjetioce. Vjerujte mi, RSS je vaš najbolji prijatelj, posebno ako imate site koji se bavi objavljivanjem članaka.

Još jedan način da ostavite korisnika na siteu je otvaranje mjesta gdje će se moći družiti s ostalim korisnicima. Razmislite o vlastitom forumu ili o chatu (IRC kanali također uključeni). Na ovaj način ćete imati korisnike neovisno o tome koliko redovito pisali članke (pogledajte samo webmajstore, hihi).

I onda sve ispočetka

Proces se redovito ponavlja. Ne morate ni čekati drugi korak da ponovno započnete proces i privučete nove korisnike. Sada će privlačenje novih korisnika biti lakše jer ćete imati više sadržaja i već gotove korisnike koji će služiti kao dobra referentna skupina ili kao novi mamac. Također ćete imati tražilice na usluzi jer će vas već indeksirati što će povećati broj novih korisnika sa svakim novim sadržajem. Samo pazite kako biste ostali doslijedni i kvalitetni.

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27 komantar/a

  1. Neno, Mon, 28. Jul 2008:

    Super! Sad znam kako se promovirati

  2. Toni Aničić, Mon, 28. Jul 2008:

    Neno, znao si ti i prije kako se promovirati koliko sam prosudio po tvojoj aktivnosti u komentiranju po aktualnim blogovima :D

  3. Nemesis, Mon, 28. Jul 2008:

    Samo je fulao ciljanu publiku :)

  4. Neno, Tue, 29. Jul 2008:

    A jeste me sad izvrijeđali na vjerskoj bazi? :) Mi protestanti smo takvi! Sve u cilju zarade :) . Å to se tiče komentiranja, ono nema nikakve veze s mojom promocijom, jer vaša publika definitivno nije moja. A što mogu, kad me zanima ono što pišete.

  5. Spooky, Tue, 29. Jul 2008:

    Ma sve si ti nama objasnio. Evo da nije ovog malog chlanka, niko ne bi znao kako se pali kopmpjuter. Od tako silnih i “kvalitetnih” chlanaka i ideja iz rukava po celom internetu, prosto chovek ne moze da se opasulji od sretje, kada shvati koliko tje mu sutradan, zbog primenjivanja dotichnih tehnika zavodjenja posetilaca, sajt biti posetjeniji i lepshi.

    Give me a break….
    This is for noob – women species….

    Zar nije glavna fora imati CONTENT ON ENGLISH? Bez obzira na sadrzinu? Bez obzira koje ste nacionalnosti?
    Shta vredi nekome shto ima site na srpskom, hrvatskom ili bosanskom jeziku, kada jedva ima 5-6 miliona korisnika interneta na “bivshem” prostoru? A od tih 5 – 6 miliona, pola ne zna Engleski kako treba…..

  6. Nemesis, Tue, 29. Jul 2008:

    @Neno
    E nisam namjeravao vrijeđati, pogotovo ne na vjerskoj razini. Samo sam rekao da si fulao ciljanu publiku jer se promoviraš na web master siteovima. Ali nemoj se uvrijediti, sve ok…

    @Spooky
    Pa ne dovodim ja u pitanje činjenicu da je puno više ekipe na siteovima na engleskom jeziku, ja samo savjetujem kako privući ekipu na site, neovisno o jeziku.

    BTW: O usporedbi engleski vs. hrvatski/srpski sam već pisao:
    http://www.webasticno.com/planiranje/na-engleskom-ili-hrvatskom-jeziku/

  7. makso, Thu, 28. Aug 2008:

    Slazem se sa svime, samo to je teze nego sto zvuci. Ima iskustva sa privlacenjem klienata u inozemstvu. Tek kada proucite internet u vecim drzavama vidjet cete kako je ova hrvatski siromasan. Broj blogova, foruma i sl. je tako mali da je tesko naci mjesta gdje reklamirati svoj site.

  8. ::Kladionica::, Wed, 15. Oct 2008:

    ma kakvu žrtvu ad namamim?

  9. Davor, Wed, 28. Jan 2009:

    Savjet zlata vrijedan nalazi se u zadnjoj rečenici ovog članka :-)

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