Širenjem RSS tehnologije protiv konkurencije

Širenjem RSS tehnologije protiv konkurencije

RSS stampNakon kratkog razmišljanja došao sam do zaključka da su svi na netu jedni drugima konkurencija. Pa zvuči logično. Kada prosječni surfer dođe na internet, on je limitiran vremenom. Neki imaju 15 minuta za provjerit mail, neki imaju 1 sat za praćenje stranica koje inače posjećuju, a neki surfaju cijeli dan. Ali svi smo limitirani vremenom. Korisnik odlučuje što će napraviti u vremenu namjenjenom za surfanje. To može biti odlazak na Facebook, pregled foruma, razgovor preko MSN-a ili ICQ-a, igranje World of Warcrafta, provjera blogova ili chat. No zbog toga što svi žele privući korisnike na svoj proizvod postajemo konkurencija jedni drugima.

Postoje tri načina na koje možemo reagirati. Prvi je da povećamo vrijeme koje korisnik troši na internet. To je jedna od mogućnosti. Nažalost, teško izvediva. Prosjećan korisnik ostatak slobodnog vremena troši na internet. Prvo dolazi posao/fax/škola, zatim društveni život, a nakon toga slobodno vrijeme od kojeg djelić pripada internetu. Naravno, možete vi natjerati osobu da troši više vremena na internetu (pogledajte samo ljude koji igraju Dotu i World of Warcraft), no to će vam uspjeti samo na osobama koje imaju viška slobodnog vremena.

RSS diagramDrugi način je da poboljšamo kvalitetu svojeg proizvoda, sredimo bolju promidžbu, bolje ga dizajniramo. Ovo je dosta dobra ideja i funkcionirat će protiv konkurencije koja ima sličan sadržaj kao i vi, tj. istu ciljanu skupinu. Ukoliko Net.hr osnaži svoj proizvod, uzet će dio tržišnog kolača Index.hr-u. Ukoliko Kraš doda nove okuse ili poboljša Dorinu, uzet će dio tržišnog kolača Milki. Ukoliko vi poboljšate svoj site, utjecat ćete direktno na svoju konkurenciju. No problem je što se ljudi lako vežu uz neke proizvode i teško odvajaju. Tako ću ja više vremena provodit na Gameru nego na Gamelandu iako je kvaliteta oba sitea slična. Ukoliko imam više hobija, morat ću neke žrtvovati za druge. Koliko god Poslovni.hr poboljšavao svoju uslugu, ja ću prije završiti na nekim webmaster blogovima nego tamo, iako je ekonomija nešto što me zanima.

Zašto onda ne biste povećali brzinu kojom korisnici pregledavaju web stranice? Ja dnevno potrošim oko sat i pol na internet, 15 minuta na forume, 30 minuta na svoj site, 45 minuta na tuđe siteove. U 45 minuta uspijem pregledati čak 150 siteova! Pročitam najbolje, a za ostalo pregledam headlinesa ili preletim preko posta. Ne želim ni razmišljati koliko vremena bih potrošio na sve te stranice da nemam RSS reader. No na žalost, ljudi ne znaju što je RSS. Umjesto da surfaju produktivnije, oni surfaju sporije. A vi se morate boriti sa portalima koji nemaju nikakve veze s onim što vi pišete.

Å to napraviti?RSS ikona

  • 1. Postavite velike narančaste RSS ikone na nekoliko mjesta na siteu.
  • 2. Objasnite da je RSS pretplata besplatna stvar. Kod nas je riječ “subscription” prevedena kao “pretplata” što aludira na plaćanje.
  • 3. Napišite članak o RSS feedovima te zašto bi ih trebali koristiti. Iznesite svoje iskustva.
  • 4. U ostalim člancima spomenite tu i tamo kako ste naletjeli na neki drugi kvalitetan članak preko RSS-a.
  • 5. Na forumima, ali i u stvarnom životu učite ljude kako i zašto koristiti RSS feedove.
  • 6. Ljudi se boje nepoznatog, pogotovo kod računala, boje se virusa (znam da zvuči glupo, ali upalite dnevnik HRT-a). Vjerojatno nisu ni skužili RSS ikonu, a ukoliko i jesu kliknuli na nju, odabir čitača ih je zbunio pa su odustali. Učinite nešto po tom pitanju.

I za kraj, nekoliko linkova koje bi mogli proučiti vezano uz RSS tehnologiju. Tek toliko da lakše proširite vijest.

Programi: Google Reader, RSS Bandit, Mozilla Thunderbird 2, Feedreader, FeedExplorer

Direktorij: Cro-RSS

Tutoriali i forumi: RSS – Å to je to?, SEO.hr članak

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16 komantar/a

  1. mihaelmiklosic, Mon, 23. Jun 2008:

    jako dobar post sa dosta informacija,
    mislim da cu poceti upotrebljavati ove tehnike :)

  2. Sky, Mon, 23. Jun 2008:

    Jako dobar članak, slažem se sa svime. Vidiš, nekad me buraz zna nazvati i pita me dal sam vidio neki članak na netu. Moje protupitanje je; jel ima taj sajt RSS? Odgovor je uvijek bio: ne znam.

    Da nema RSS-a i Netvibes-a, ni ja ne bi ništa stigao pregledati na netu.

  3. Nemesis, Mon, 23. Jun 2008:

    Pa upravo to. Najgore je što jako malo ljudi u Hrvatskoj i u exYu državama koristi RSS te zato ne mogu pratiti sve što ih zanima. Kad bi svaki bloger počeo koristiti ove metode, blogosfera i općenito web biznis bi procvjetao.

  4. Toni Aničić, Mon, 23. Jun 2008:

    Imaš pravo, jako malo ljudi koriste RSS, uglavnom ljudi koji se bave webom ili stvarno jako napredni korisnici interneta kojih je u našoj regiji stvarno malo. Pogdledaj samo blogove, najposjeceniji blogovi regije nemaju ni 300 rss pretplatnika ;)

  5. Davor Pihač, Tue, 24. Jun 2008:

    Sviđa mi se članak, i ja sam mislio napisati nešto na temu RSS-a i objasniti ljudima čemu služi. Od kad koristim RSS za većinu sajtova (koje inače redovito posjećujem), vrijeme iskorištavam puno učinkovitije i kvalitetnije.

  6. luka, Tue, 24. Jun 2008:

    Hmm, nebi se baš složio momci… sa timda surferi rss ne koriste tako često. Bacite pogled na high profile specijalizirane blogove i vidjet ćete redovno iznad 300 pretplatnika ( što je kod nas mislim i median). Kod nas je velika većina surfera neuka, i čovjek im se mora prilagođavati odnosno preodgajati. odličan primjer Croportal forum i Surf.

    Uglavnom da li će neki blog završiti u mom rss čitaču zavisi o nekoliko stvari, a ključni su kvaliteta, i još bitinije aktualnost odnosno konstantnost sadržaja. Ionako imam preveliki broj feedova u njemu zašto se zamarati sa nekim kji se osvježava jednom mjesečno ( ili tjedno) ;D

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    Pohvalan blog, našla sam puno zanimljivih stvari!

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    Svida mi se ovaj clanak i pokusat cu primjeniti tehniku i na svoje stranice

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