Broj domena se povećao, i to značajno. U samo 23 godine registrirano 162 milijuna domena. Najviše njih su, naravno, .com domene. Skoro sve riječi su zauzete. Pojmovi koji niti ne spadaju u riječi su zauzeti. Čak su i izjave poput “modern life is rubbish” zauzete. Web masteri počinju kupovati .net, .biz, .org i .info domene, ali korisnici i dalje bolje pamte .com nastavak.
Razlog tome je što .com slovi kao standard. Ukoliko nam netko kaže provjeri Google, mi ćemo upisati Google.com, a ne Google.net. Čak je i .com.hr domena nepopularna. Osobe lakše pamte .hr i svako odstupanje će u neku ruku otjerati korisnika tj. smanjiti njegovu želju za posjetom te web stranice. Zato se pojavio trend igranja s imenovanjem domena. Te domene zapravo iskaču od standarda.
Savršen primjer igranja s domenom je del.icio.us. Delicious na engleskom znači ukusno. Stranice nemaju nikakve veze s hranom, nego sa social bookmarkingom. Pošto je na tom području velika konkurencija, Delicous se uspio istaknuti od gomile upravo svojim nazivom.
Malo nježnija igra domenama je Last.fm, servis koji bilježi glazbu koju slušate, stvara statistike i na temelju njih vas povezuje s osobama koje imaju sličan ukus. Usput, fm je oznaka za radijske postaje. Poprilično mudro…
Ni tvrtke nisu ostale imune na ovaj način imenovanja stranica. Primjer je poznati proizvođač odjeće – Replay. Replay je iskoristio svoju talijansku domenu Replay.it (Ponovi.to) kako bi privukao pažnju ljudi unutar i izvan Italije, čija je oznaka .it.
A trend se proširio i na nas u regiji (ne srednjoeuropskoj, nego balkanskoj). Srpski bookmarking servis (sličan Digg.com-u i CroPortalu) zvan Linkers je iskoristio domenu .rs (koja pripada Republici Srpskoj Srbiji) kako bi se istaknuo. Sada njihova domena glasi linke.rs. Kreativno, zar ne…
Tako, ukoliko vam je .com domena pobjegla, a .hr domenu ne možete dobiti jer ne zadovoljavate uvjete, slobodno se poigrajte sa svojom novom domenom. A pazite kako ne biste otišli predaleko od teme ili kako ne biste ostali neshvaćeni.
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Jako kvalitetan tekst! Sve pohvale. Imam samo jednu primedbu – domen .rs pripada Republici Srbiji
Srdacan pozdrav!
Nix
to ću popraviti, sorry
Pazi moju domenu: pogledaj.name
moj.name LOL! Cool ime. BTW, odlican clanak. Samo napred…
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