Vjerojatno ste čuli za Firefox download day. Bit je u jednom danu downloadati što više novog Firefoxa. Vijest se brzo proširila, a ljudi su prisezali da će downloadati Firefox. Firefox je izašao, ljudi su downloadali, rekord je srušen. Mozilla je sretna jer je uspjela uspješno plasirati svoj novi proizvod, korisnici su sretni jer su skinuli Firefox 3 i ušli u knjigu rekorda, web dizajneri su sretni jer će se moći malo odmoriti od hackiranja koda kako bi bio kompatibilan s Internet Explorerom. Svi su sretni.
No, ukoliko ne znate, Google AdSense nudi $1 po svakom downloadanom i instaliranom Firefoxu. I to nudi web masterima. Veoma zanimljiva činjenica. Zamislite kada bi netko se sjetio napraviti dan kada izlazi megapopularan program te dignuti buru i natjerati ljude da dobrovoljno downloadaju taj program, a onda od proizvođača naplatiti $1 za svaki downloadan program. A onda se javi 20 milijuna downloadera (a više ih je bilo). Zarada je jednostavna, $1 x 20 000 000 = $20 000 000. Dobra zarada?
Jako dobra. Da se razumijemo, ovo gore je samo moje razmišljanje, jer ne znam tko stoji iza ovog velikog projekta, a ukoliko je neka osoba koja je pokušala zaraditi na ovaj način, zaslužuje da joj skinemo kapu. Većina nas će se odmah osjećat izdanima, netko je zaradio na nama, ali razmislite malo. Vi ste dobili svoj program besplatno te ste ušli u knjigu rekorda, dizajneri su posebno zadovoljni ovom novonastalom situacijom jer je tako uzet dobar dio kolača Microsoftovom Internet Exploreru. Svi su sretni. Nemate se što osjećati izdanim, jer tko god da je ovo išao raditi, morao je prvo osmislit ideju, a zatim je plasirat na tržište. Morao je saznati koji su to motivi koji će natjerati korisnika da downloada Firefox, te ih upotrijebiti.
A motivi su jednostavni. Domoljublje, pomozite vašoj zemlji da se istakne na karti i prestigne uvijek omražene susjede i nacije koje su nas pobjedile na nekom sportskom natjecanju. Također pomozite omiljenom brandu da se bori protiv zlog monopolista. Pokažite da ste cool jer koristite Firefox. Uđite u Guinessovu knjigu rekorda! To su samo neki od motiva koji su lukavo i strateški implementirani u sučelje i ideju.
Koja je poanta svega ovoga? Pa htio sam reći kako je jednostavno iskoristiti neku uslugu te odgovarajući događaj i uz dizanje hypea zaraditi. Sad je već kasno organizirati novo rušenje rekorda za neki novi proizvod, ali doći će druge prilike i uz malo lukavosti možete i vi stvoriti veliki uspjeh. Postoji više od 20 milijuna razloga zašto…
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Jel ti koristis Mozillu ili preferiras Operu, mozda IExplorer?
Firefox i ponekad Operu, kada trebam brzo nešto obaviti.
a kako da se na adsense-u oglasavam za firefox
mislim, ja imam adsense oglase al ne vidim nigdje za firefox?
Ukinut je ovaj program prije nekih godinu dana…
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